WAVE OF LIGHT, KUMIKYOKU

TitleWAVE OF LIGHT, KUMIKYOKU
ClientONWARD KASHIYAMA
Product / ServiceKUMIKYOKU
CategoryA06. Clothing, Footwear & Accessories
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Entrant Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Advertising Agency 2 HAKUHODO CREATIVE VOX Tokyo, JAPAN
Production Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Brief Explanation

"Kumikyoku" is fashion brand for twenties and thirties women. This is the version for spring and summer.As spring approaches, closed mind and body during winter become free and be shaken little by little. It is like drying laundry, the mind also will be drying. Small light which has been asleep, grows its brightness in their body. By expressing women's freedom and instability symbolically, we try women to emphasize with brand "Kumikyoku"

Credits

Name Position
Yasuaki Iwamoto Chief Creative Officer
Chie Morimoto Executive Creative Director
Yasuaki Iwamoto Creative Director
Yasuaki Iwamoto Copywriter
Chie Morimoto Art Director
Taiyo Yoshida/Yasuyuki Kurohara Agency Producer
Masamichi Kani/Takaya Omura Producer
Chie Morimoto Director
Yuko Yasunaga/Yoko Izumi Editor
Toru Midorikawa(Melody Punch) Sound Design/Arrangement
Omnibus Japan Inc. Post Production
Takeshi Nakasu Lighting
Masakatsu Takagi My/Wave Of Light Music
Chie Morimoto Planner
Toyotaro Shigemori Cinematographer
Yuko Yasunaga(Assistant Director)/Takashi Sasaki(Production Designer) Other Credits