THE WRITER REVEALED

TitleTHE WRITER REVEALED
ClientMELBOURNE WRITERS FESTIVAL
Product / Service2013 MELBOURNE WRITERS FESTIVAL
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantJWT Melbourne , AUSTRALIA
Entrant Company JWT Melbourne, AUSTRALIA
Advertising Agency JWT Melbourne, AUSTRALIA
Production Company EXIT FILMS Melbourne, AUSTRALIA

Brief Explanation

Where do writers’ ideas originate? How do they get into the minds of their characters? The Melbourne Writers Festival gives you a rare chance to discover the stories behind the stories and open your mind to different ways of seeing the world. To inspire cinema audiences to visit the festival, we created The Writer Revealed. We meet crime writer and suburban mum, Anya, as she teases out a particularly gruesome plotline for one of her books. In her enthusiasm to get under her protagonist’s skin, Anya uses her family as stand-in victims and contemplates the best way to dispatch her husband – slam his head in a cupboard door or decapitate him with a vegetable knife? In the end, the demands of everyday life interrupt her thought process but this small peek into Anya’s world gives us enough of an insight into the writer’s mind to want to know more.

Credits

Name Position
Richard Muntz Executive Creative Director
Jess Lilley Copywriter
Gabriel Woodmansey Art Director
Christina Dess/Jessica Norton Agency Producer
Jeremy Flynn Producer
Brett Luderman Director
Cameron Hales Editor
Phil Kenihan/Front Of House Sound Design/Arrangement
Method Studios Post Production
Nikia Shepherd Account Manager
Anuj Mehra Planner
Edward Goldner Director Of Photography