PRINTER GURU

Bronze Spike
TitlePRINTER GURU
ClientAUSTRALIAN PAPER
Product/ServiceREFLEX 50% RECYCLED
CategoryA13. Business Equipment & Services
EntrantCUMMINSROSS Melbourne, AUSTRALIA
Entrant Company CUMMINSROSS Melbourne, AUSTRALIA
Advertising Agency CUMMINSROSS Melbourne, AUSTRALIA
Production Company PLAZA FILMS Sydney, AUSTRALIA

Brief Explanation

This ad for Australian office paper Reflex Pure White 50% Recycled introduces 'The Printer Guru', a freewheeling and freethinking character who guides office workers towards finding 'enwhitenment', begging them to fight printer rage and stay calm with reliable Reflex paper.

Credits

Name Position
Sean Cummins Chief Creative Officer
Jason Ross Executive Creative Director
Chris Ellis Copywriter
Aaron Lipson Art Director
Susannah George Agency Producer
Magdalina Triantafyllidis Account Supervisor
Peter Masterton Producer
Paul Middleditch Director
Dave Whittaker Editor
Paul Le Couteur @ Flagstaff Studios Sound Design/Arrangement
The Editors Post Production
Marieka Walsh (Plaza Films) Animation
Andrew Stone Account Manager
Daniel Ardilley Acs Cinematographer
Daniel Ardilley Acs Director Of Photography