BIG NEWS

TitleBIG NEWS
ClientCAMGSM CO
Product / ServiceCELLCARD THOM THOM
CategoryA14. Commercial Public Services
EntrantPHIBIOUS Phnom Penh, CAMBODIA
Entrant Company PHIBIOUS Phnom Penh, CAMBODIA
Advertising Agency PHIBIOUS Phnom Penh, CAMBODIA
Production Company RED WOLF PRODUCTIONS SDN BHD Kuala Lumpur, MALAYSIA

Brief Explanation

Background/Cultural Ref Cambodians love to talk. Which probably explains why they own more than one mobile phone. They are not really that tech savvy as they feel that is for "them town folks". They tell us : "We just want to talk". "Give us talk time". So what better than to actually introduce a pre-paid SIM card that comes preloaded with 10,000 minutes and does not expire? And what news could possibly be bigger than this - King Kong? Film Synopsis Spot starts with Kong getting a lot of attention as he "visits" Phnom Penh. He creates quite a stir, as Cambodia has never seen anything this big, literally. Lots of people gather round to see this "sensation". Sensing his "big moment" Kong prepares himself to face the camera. However, the crowd gets distracted at another "big" news and head over to gather around this newer and bigger sensation - the SIM Cellcard Thom Thom. (Thom Thom means "big big" in Khmer. Do pardon the English subtitles, as it is a direct translation from Khmer).

Credits

Name Position
Mervyn Cheo Chief Creative Officer
Izwar Zakri Creative Director
Izwar Zakri (Eng)/Pisal Ren (Khmer) Copywriter
Danny Thong/Izwar Zakri/Visal Nong Art Director
Engrid Rosal Agency Producer
Kenny Lim/Kevin Phang Account Supervisor
Palani Periakaruppan Advertiser's Supervisor
Andrew Ngeow/Sue-Ann Tan Producer
James Ashburn Director
Patcharee Tanprasitwat Editor
Two Am Sdn Bhd/Kuala Lumpur Sound Design/Arrangement
The Spice Shop Bangkok Post Production
Mardy Cheav Account Manager
Wong Chun Leong Cinematographer
Wong Chun Leong Director Of Photography
The Spice Shop Bangkok Editing Company