DAD AND SON RE-MEET

Short List
TitleDAD AND SON RE-MEET
ClientCEBUANA LHUILLIER
Product / ServiceMONEY REMITTANCE SERVICE
CategoryA12. Financial Products & Services
EntrantACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Entrant Company ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Advertising Agency ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Production Company FILMEX Makati City, THE PHILIPPINES

Brief Explanation

Cebuana Lhuillier Remittance has remittance centers all over the Philippines, allowing millions of FIlipinos working in places far from their loved ones to send money back home. To communicate that money transfers done through Cebuana Lhuillier are so reliable, it's like delivering it yourself, we did an on-ground activation targetting actual customers receiving money in our branches. Using CCTV cameras, we videotaped everything that happened. Later on, we used the actual footage and turned them into this series of TV commercials.

Credits

Name Position
Andrew Petch Chief Creative Officer
Andrew Petch Executive Creative Director
Trixie Diyco (Cd)/Jordan Santos (Acd) Creative Director
Maan Agsalud Copywriter
Milton Genelo/Janette De Veyra/Anna Zavalla Art Director
Mikey Reyes/Karen Sto. Domingo Agency Producer
Edg Sampson Account Supervisor
Lala De Leon Advertiser's Supervisor
Jun Garra Producer
Henry Frejas Director
Ping Castillo Account Manager
Carmen Artunez/Mel Garrivilio Planner