Title | SISTERS RE-MEET |
Brand | CEBUANA LHUILLIER |
Product / Service | MONEY REMITTANCE SERVICE |
Category | A12. Financial Products & Services |
Entrant | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
Entrant Company | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
Advertising Agency | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
Production Company | FILMEX Makati City, THE PHILIPPINES |
Name | Position |
---|---|
Andrew Petch | Chief Creative Officer |
Andrew Petch | Executive Creative Director |
Trixie Diyco (Cd)/Jordan Santos (Acd) | Creative Director |
Maan Agsalud | Copywriter |
Milton Genelo/Janette De Veyra/Anna Zavalla | Art Director |
Mikey Reyes | Agency Producer |
Edg Sampson | Account Supervisor |
Lala De Leon | Advertiser's Supervisor |
Jun Garra | Producer |
Henry Frejas | Director |
Ping Castillo | Account Manager |
Carmen Artunez/Mel Garrivilio | Planner |
Cebuana Lhuillier Remittance has remittance centers all over the Philippines, allowing millions of FIlipinos working in places far from their loved ones to send money back home. To communicate that money transfers done through Cebuana Lhuillier are so reliable, it's like delivering it yourself, we did an on-ground activation targetting actual customers receiving money in our branches. Using CCTV cameras, we videotaped everything that happened. Later on, we used the actual footage and turned them into this series of TV commercials.