ROADTRIP FOREVER - THE GIRL'S TRIP

TitleROADTRIP FOREVER - THE GIRL'S TRIP
ClientTRANSPORT ACCIDENT COMMISSION
Product / ServiceROAD SAFETY COMMUNITY SERVICE
CategoryB01. Internet Film
EntrantSOUTHERN CROSS AUSTEREO Gold Coast, AUSTRALIA
Entrant Company SOUTHERN CROSS AUSTEREO Gold Coast, AUSTRALIA
Advertising Agency SOUTHERN CROSS AUSTEREO Gold Coast, AUSTRALIA
Production Company THE GINGERBREAD MAN Sydney, AUSTRALIA
Production Company 2 RUN PIXEL RUN Lynbrook, AUSTRALIA

Brief Explanation

Imagine reading an online memorial on your Best Friend’s Facebook page; knowing your driving maimed them. For the Roadtrip Forever campaign two different web films were produced to reflect each gender’s unique driving behaviour. The Boy's film focuses on the fatal effects of speeding; the Girl’s depicts the dangers of distracted driving. The stories, text messages, dialogue, and the copy of the website, are all crafted to appeal to each gender. The video is presented in a first person user’s perspective i.e.; the camera is the eyes of the user, who sees the action play out as though they're the ones driving the car. The user is the one reading messages from friends as they drive, continually texting & partying. They are the one texting while driving are the cause of their Best Friend being hospitalised and losing their leg. It is the user who ultimately chooses to share this online video experience with their friends. But to really appreciate what happens just log in using your facebook profile and take the trip... www.roadtripforever.com

Credits

Name Position
Angus Stevens Creative Director
Lewis Hobba Copywriter
Adam Shutler Art Director
Corey Layton/Kirsten Franc Agency Producer
Belinda Mravic Producer
Angus Stevens Director
Brad Hurt Editor
Liam Egan Sound Design/Arrangement
The Gingerbread Man Post Production
Jo Bennett Account Manager
Corey Layton/Joanne Kostopoulos Planner
Adam Howden Cinematographer
The Gingerbread Man Editing Company
Ben Kanizay - Facebook App Creator Other Credits
Links
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