ROADTRIP FOREVER - THE GUY'S TRIP

TitleROADTRIP FOREVER - THE GUY'S TRIP
ClientTRANSPORT ACCIDENT COMMISSION
Product / ServiceROAD SAFETY COMMUNITY SERVICE
CategoryB01. Internet Film
EntrantSOUTHERN CROSS AUSTEREO Gold Coast, AUSTRALIA
Entrant Company SOUTHERN CROSS AUSTEREO Gold Coast, AUSTRALIA
Advertising Agency SOUTHERN CROSS AUSTEREO Gold Coast, AUSTRALIA
Production Company THE GINGERBREAD MAN Sydney, AUSTRALIA
Production Company 2 RUN PIXEL RUN Lynbrook, AUSTRALIA

Brief Explanation

Imagine reading an online memorial on your Best Friend’s Facebook page; knowing is was your driving that killed them. What would you do to change it? The Roadtrip Forever campaign consists of two web films - a guys and girls version which charts the story of the user and their friend going to a music festival and the tragic consequences that unfold as they drive home. The Boy's film focuses on the fatal effects of speeding; the Girl’s depicts the dangers of distracted driving. Integrating the user's facebook data into the narrative, the story is presented in a first person user’s perspective i.e.; the camera is the eyes of the user, who sees the action play out as though they're the ones driving the car. The user is the one reading Facebook page the messages from friends, partying & speeding. They're the one speeding. They're the reason that they're in hospital, reading the RIP messages dedicate to their Best Friend with the date 5 days in the future of the time they logged onto the site. The user is the one who experiences first hand Roadrip Forever. So to really appreciate what happens you'll have to take the trip... www.roadtripforever.com

Credits

Name Position
Angus Stevens Creative Director
Lewis Hobba Copywriter
Adam Shutler Art Director
Corey Layton/Kirsten Franc Agency Producer
Belinda Mravic Producer
Angus Stevens Director
Brad Hurt Editor
Liam Egan Sound Design/Arrangement
The Gingerbread Man Post Production
Jo Bennett Account Manager
Corey Layton/Joanne Kostopoulos Planner
Adam Howden Cinematographer
The Gingerbread Man Editing Company
Ben Kanizay - Facebook App Creator Other Credits
Links
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