AARTI

TitleAARTI
ClientYATRA.COM
Product / ServiceSPECIAL FARES PROMO
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantMcCANN WORLDGROUP INDIA Mumbai, INDIA
Entrant Company McCANN WORLDGROUP INDIA Mumbai, INDIA
Advertising Agency McCANN WORLDGROUP INDIA Mumbai, INDIA
Production Company OLD SCHOOL FILMS Mumbai, INDIA

Brief Explanation

The film shows how kids who grow up in foreign countries do not know much about the culture and traditions followed back at home. How they are unaware of the little rituals and how they misinterpret them in their own ways, much to the dismay of the parents. Making the parents wish if only they had taken the kids home more often. For instance, Aarti is a religious ritual where a plate containing vermillion, turmeric, camphor, flowers and lit lamp is taken all around the house, allowing the smoke from the camphor to spread all around and purify the surroundings. This is symbolic of passing on the blessings of God to the residents of the house. In the film, the young girl mistakes it for an insignificant practice as she is not aware of its religious significance.

Credits

Name Position
Prasoon Joshi Chief Creative Officer
Raylin Valles/Rahul Mathew/Akshay Kapnadak Executive Creative Director
Anshumani Khanna Creative Director
Ketki Karandikar Copywriter
Priya Gurnani Art Director
Annie Sukheshwala Producer
Piyush Raghani Director
Ernest D'souza Editor
Arun Crasto Sound Design/Arrangement
Pixion Animation
Andre Menezes Cameraman
Andre Menezes Lighting
Amartya Rahut Music
Vikas Jha Account Manager
Dhiren Amin Planner
Andre Menezes Cinematographer
Andre Menezes Director Of Photography
Pixion Editing Company