BINDI

TitleBINDI
ClientYATRA.COM
Product / ServiceSPECIAL FARES PROMO
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantMcCANN WORLDGROUP INDIA Mumbai, INDIA
Entrant Company McCANN WORLDGROUP INDIA Mumbai, INDIA
Advertising Agency McCANN WORLDGROUP INDIA Mumbai, INDIA
Production Company OLD SCHOOL FILMS Mumbai, INDIA

Brief Explanation

The film shows how kids who grow up in foreign countries do not know much about the culture and traditions followed back at home. How they are unaware of the little rituals and how they misinterpret them in their own ways, much to the dismay of the parents. Making the parents wish if only they had taken the kids home more often. For instance, a Bindi is a forehead decoration of worn religious significance by women in India. A red coloured Bindi in particular, signifies that the wearer is a married woman. In the film the kid mistakes his mother’s Bindi for something trivial as he doesn’t know its cultural significance.

Credits

Name Position
Prasoon Joshi Chief Creative Officer
Raylin Valles/Rahul Mathew/Akshay Kapnadak Executive Creative Director
Anshumani Khanna Creative Director
Ketki Karandikar Copywriter
Priya Gurnani Art Director
Annie Sukheshwala Producer
Piyush Raghani Director
Ernest D'souza Editor
Arun Crasto Sound Design/Arrangement
Pixion Animation
Andre Menezes Cameraman
Andre Menezes Lighting
Amartya Rahut Music
Vikas Jha Account Manager
Dhiren Amin Planner
Andre Menezes Cinematographer
Andre Menezes Director Of Photography
Pixion Editing Company