| Title | TATEKAITEN |
| Brand | MIZUNO |
| Product / Service | IGNITUS3 |
| Category | A06. Clothing, Footwear & Accessories |
| Entrant | THE DIRECTORS ALLIANCE Tokyo, JAPAN |
| Entrant Company | THE DIRECTORS ALLIANCE Tokyo, JAPAN |
| Advertising Agency | STANDARD ADVERTISING Osaka, JAPAN |
| Production Company | THE DIRECTORS ALLIANCE Tokyo, JAPAN |
| Name | Position |
|---|---|
| Tadahiko Hashimoto/Nick Uemura | Creative Director |
| Tadahiko Hashimoto | Copywriter |
| Yuji Shiota | Art Director |
| Nick Uemura | Agency Producer |
| Kenta Fujimoto | Account Supervisor |
| Toshiji Maitani/Tetsuhisa Kimura | Advertiser's Supervisor |
| Nick Uemura | Producer |
| Yuji Shiota | Director |
| M Shiragaki | Editor |
| Company3 | Post Production |
| Takahiro Onuki | Cameraman |
| Takeshi Thomas | Lighting |
| Jonsi/Jonsi/Grow Till Tall | Music |
| Kenta Fujimoto | Account Manager |
| Nick Uemura/Yuji Shiota | Planner |
| Toshihiko Takashima | Production Designer |
| Martin Ahlgren | Cinematographer |
| Martin Ahlgren | Director Of Photography |
| Mcray | Editing Company |
| Tomonori Takahashi/Arihiro Saito | ProductionManager |
| Cast: Keisuke Honda/Special Thanks: Dean O'connor/Edna Pletchetero/Satoshi Miyamoto/Taku Omoto | Other Credits |
Keisuke Honda, FIFA Japan team leader, soccer player took three years to find new goal shoot "TATEKAITEN" which is the vertical spin ball. This Film showing every movement of athlete activity of muscle, eye, ball, field and boots IGNITUS3. And this is first time ever film which capture the vertical spin ball. In the story, Keisuke alone in the stadium, imagine his vision of kicking the ball and make it goal, his vision will become true with his whole body act only. His vision is clear, his boot is designed for it, now he makes it happen.