Title | ANLENE JOINT |
Brand | FONTERRA BRANDS PHILIPPINES |
Product / Service | ANLENE |
Category | A01. Food Products |
Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
Entrant Company | BBDO GUERRERO Makati City, THE PHILIPPINES |
Advertising Agency | BBDO GUERRERO Makati City, THE PHILIPPINES |
Production Company | HIT PRODUCTIONS Makati City, THE PHILIPPINES |
Name | Position |
---|---|
David Guerrero | Chief Creative Officer |
David Guerrero | Executive Creative Director |
Jeck Ebreo/Donna Dimayuga | Creative Director |
Donna Dimayuga/Nikki Golez | Copywriter |
Jeck Ebreo | Art Director |
Jing Abellera | Agency Producer |
Karen Go | Account Supervisor |
Andre Jacquemin | Sound Design/Arrangement |
Tony Hertz/Vic Icasas/Kc Caballero | Music |
We brought to life how acute aches and pains are for a person with osteoarthritis by heightening the sound (and thus the sensation) of creaky joints. Our payoff is that Anlene has Glucosamine, which strengthens and helps synthesize the connective tissues that keep bones where they should be and healthy.