Title | THE MAGIC OF FROOTI |
Brand | PARLE AGRO |
Product / Service | FROOTI |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | CREATIVELAND ASIA Mumbai , INDIA |
Entrant Company | CREATIVELAND ASIA Mumbai, INDIA |
Advertising Agency | CREATIVELAND ASIA Mumbai, INDIA |
Production Company | NIRVANA FILMS Bangalore, INDIA |
Name | Position |
---|---|
Sajan Raj Kurup | Chief Creative Officer |
Anu Joseph/Vikram Gaikwad | Executive Creative Director |
Rajat Dawar/Ravi Shanker | Creative Director |
Sajan Raj Kurup | Copywriter |
Ravi Shanker | Art Director |
Jay Gala | Agency Producer |
Swati Dua | Account Supervisor |
Nadia Chauhan | Advertiser's Supervisor |
Sneha Iype | Producer |
Prakash Varma | Director |
Shyam Salgaonakar | Editor |
Darshan | Sound Design/Arrangement |
After Studio | Post Production |
Amar Manglokar | Music |
Priyanka Kurup | Planner |
K U Mohanan | Director Of Photography |
After Studio | Editing Company |
We wanted to highlight Frooti's immense appetite value, and therefore we conceptualised a film that's all about the Magic of Fresh 'n' Juicy mangoes - its mouthwatering deliciousness and the child-like craving for it. We also took on Shahrukh Khan, the heartthrob of a billion Indians, as the brand ambassador for Frooti. Never before in the history of Frooti has the brand taken on such a huge celebrity for an endorsement. Shahrukh, with his pan-India appeal, took the brand to places where it had never been to before. He helped Frooti to talk to people to whom the brand hadn't spoken to yet.