FLAVOURS WITHOUT BORDERS

TitleFLAVOURS WITHOUT BORDERS
ClientPARLE AGRO
Product / ServiceHIPPO WORLD TOASTIES
CategoryA01. Food Products
EntrantCREATIVELAND ASIA Mumbai , INDIA
Entrant Company CREATIVELAND ASIA Mumbai, INDIA
Advertising Agency CREATIVELAND ASIA Mumbai, INDIA
Production Company EQUINOX FILMS Mumbai, INDIA

Brief Explanation

Background: Hippo is a renowned 'hunger fighter', who believes that, “hunger is the root of all evil and, therefore, no one should go hungry.” Hippo's new snack range, World Toasties, is available in international flavours that include Mexican Cheese & Spicy Jalapeno, Afghan Tawa Masala, Spanish Hot & Sweet Tomato, Thai Chilli Garlic etc. Insight: Food has a special place in the heart of every human, and to a large extent, is what holds society together. There are no superficial boundaries in sharing food with people from across the world. So, Hippo introduces World Toasties in 'Flavours Without Borders.' The TVC seen through Hippo’s pov, is of Hippo’s journey to realize his dream of a ‘World Without Borders’ with ‘Flavours without Borders’. Hippo traverses across Afghanistan, Mexico, Spain, Thailand, Greece, India, gathering signature flavours of each nation. In the end, we see people come together with openness to share as Hippo hoists a multi-nation flag with a VO, "Hippo has dissolved all borders and brought you world flavours. In the hope that someday, the world will be without borders.' A cover of the original soundtrack, 'One Love, One Heart, from renowned musical activist, Bob Marley, was used.

Credits

Name Position
Sajan Raj Kurup Chief Creative Officer
Anu Joseph/Vikram Gaikwad Executive Creative Director
Huzefa Kapadia Creative Director
Sajan Raj Kurup/Huzefa Kapadia/Akshay Rajpurohit/Anu Joseph/Sanket Avlani Copywriter
Sanket Avlani Art Director
Jay Gala Account Supervisor
Nadia Chauhan Advertiser's Supervisor
Manoj Shroff – India/Alp Leventoglu - Turkey Producer
Ram Madhvani Director
Amit Chitnis Editor
Jovian Soans/Joseph George/Ribbit Studio/Octavious Studio Sound Design/Arrangement
Amit Chitnis/Pixion Mumbai Post Production
Mandar Animation
Pushan Kriplani – India/Dincery Yildirim – Turkey Cameraman
Ashutosh Pathak – Blue Frog/Title: “one Love” Music
Priyanka Kurup Planner
Pushan Kriplani Cinematographer
Pushan Kriplani Director Of Photography
Pixion Mumbai Editing Company