Title | FLAVOURS WITHOUT BORDERS |
Brand | PARLE AGRO |
Product / Service | HIPPO WORLD TOASTIES |
Category | A01. Food Products |
Entrant | CREATIVELAND ASIA Mumbai , INDIA |
Entrant Company | CREATIVELAND ASIA Mumbai, INDIA |
Advertising Agency | CREATIVELAND ASIA Mumbai, INDIA |
Production Company | EQUINOX FILMS Mumbai, INDIA |
Name | Position |
---|---|
Sajan Raj Kurup | Chief Creative Officer |
Anu Joseph/Vikram Gaikwad | Executive Creative Director |
Huzefa Kapadia | Creative Director |
Sajan Raj Kurup/Huzefa Kapadia/Akshay Rajpurohit/Anu Joseph/Sanket Avlani | Copywriter |
Sanket Avlani | Art Director |
Jay Gala | Account Supervisor |
Nadia Chauhan | Advertiser's Supervisor |
Manoj Shroff – India/Alp Leventoglu - Turkey | Producer |
Ram Madhvani | Director |
Amit Chitnis | Editor |
Jovian Soans/Joseph George/Ribbit Studio/Octavious Studio | Sound Design/Arrangement |
Amit Chitnis/Pixion Mumbai | Post Production |
Mandar | Animation |
Pushan Kriplani – India/Dincery Yildirim – Turkey | Cameraman |
Ashutosh Pathak – Blue Frog/Title: “one Love” | Music |
Priyanka Kurup | Planner |
Pushan Kriplani | Cinematographer |
Pushan Kriplani | Director Of Photography |
Pixion Mumbai | Editing Company |
Background: Hippo is a renowned 'hunger fighter', who believes that, “hunger is the root of all evil and, therefore, no one should go hungry.” Hippo's new snack range, World Toasties, is available in international flavours that include Mexican Cheese & Spicy Jalapeno, Afghan Tawa Masala, Spanish Hot & Sweet Tomato, Thai Chilli Garlic etc. Insight: Food has a special place in the heart of every human, and to a large extent, is what holds society together. There are no superficial boundaries in sharing food with people from across the world. So, Hippo introduces World Toasties in 'Flavours Without Borders.' The TVC seen through Hippo’s pov, is of Hippo’s journey to realize his dream of a ‘World Without Borders’ with ‘Flavours without Borders’. Hippo traverses across Afghanistan, Mexico, Spain, Thailand, Greece, India, gathering signature flavours of each nation. In the end, we see people come together with openness to share as Hippo hoists a multi-nation flag with a VO, "Hippo has dissolved all borders and brought you world flavours. In the hope that someday, the world will be without borders.' A cover of the original soundtrack, 'One Love, One Heart, from renowned musical activist, Bob Marley, was used.