SARAH

TitleSARAH
ClientBUPA AUSTRALIA
Product / ServiceBUPA HEALTH INSURANCE
CategoryA12. Financial Products & Services
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company EXIT FILMS Melbourne, AUSTRALIA

Brief Explanation

Bupa 'Sarah' is the second TV ad in Bupa's 'Find a healthier you' campaign. The campaign features an unhealthy person as they meet the healthier version of themselves. In 'Sarah' we follow what we think is the one person as they choose healthy and unhealthy options. Whether it be eating chips out at night, sleeping in, or eating fruit and exercising. We then realise in the final scene that we are in fact watching two people, the healthy Sarah and the unhealthy Sarah, as they meet for the very first time.

Credits

Name Position
James Mcgrath Chief Creative Officer
Ant Keogh Executive Creative Director
Tom Martin/Julian Schreiber Creative Director
Richard Williams Copywriter
Anthony Phillips Art Director
Executive Producer: Sonia Von Bibra/Producer: Lisa Moro Agency Producer
Rhoda Berjaoui Account Supervisor
Daniel Lacaze Advertiser's Supervisor
Susie Cole Producer
Glendyn Ivin Director
Johanna Scott Editor
Stephen Rae Music Sound Design/Arrangement
The Butchery/The Refinery Post Production
Lesley Baker Account Manager
Planning Director: Paul Rees Jones/Planner: Matt Pearce Planner
Germain Mcmicking Cinematographer
The Butchery Editing Company
Sound House: Flagstaff Studios/Sound Designer/Engineer: Paul Le Couteur/Retoucher: Mike Mccall Other Credits