BOOT CAMP

TitleBOOT CAMP
ClientSCA HYGIENE AUSTRALASIA
Product/ServiceLIBRA
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company GOODOIL FILMS Sydney, AUSTRALIA

Brief Explanation

We open on a girl snuggled up in bed. Suddenly, her flatmate yanks her blanket off, telling her it's time for boot camp. The unimpressed girl replies that it's freezing and that she has her period. The flatmate throws a pack of Libra Invisible Pads at the girl in bed. 'We're leaving in five,' she says. We cut to the girls in their car, looking as if they're readying themselves to get out. But then we cut to see they're just happily watching a bunch of athletic guys training. We end with the line, Libra Invisible Pads. Designed to fit no matter what you do.

Credits

Name Position
James Mcgrath Chief Creative Officer
Ant Keogh Executive Creative Director
Jim Ingram/Ben Couzens Creative Director
Nick Kelly Copywriter
Nic Buckingham Art Director
Cindy Phillips Agency Producer
Group Account Director - Jennifer Chin Account Supervisor
Berlin Abraham Advertiser's Supervisor
Clare Richards Producer
Fiona Mcgee Director
Johanna Scott Editor
N/A Sound Design/Arrangement
The Butchery Post Production
N/A Animation
N/A Cameraman
N/A Lighting
N/A Music
Russell Boyd Cinematographer
Russell Boyd Director Of Photography
The Butchery Editing Company
Paul Le Couteur/Flagstaff Studios Agency Producer - Print Mary Darzi Other Credits