Title | SHIRT |
Brand | FOSTERS | CUB |
Product / Service | VICTORIA BITTER |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Production Company | EXIT FILMS Melbourne, AUSTRALIA |
Name | Position |
---|---|
James Mcgrath | Chief Creative Officer |
Ant Keogh | Executive Creative Director |
Jim Ingram/Ben Couzens | Creative Director |
Jim Ingram | Copywriter |
Ben Couzens | Art Director |
Sevda Cemo | Agency Producer |
John Meagher - Account Director | Account Supervisor |
Paul Mcmillan - Managing Partner | Advertiser's Supervisor |
Alice Grant | Producer |
Mark Molloy | Director |
Rohan Zerna | Editor |
Paul Le Couteur - Flagstaff Studios | Sound Design/Arrangement |
The Butchery/The Refinery | Post Production |
Georgia Field - Account Manager | Account Manager |
Planning Director: Mike Derepas/Planner: Matthew Kingston | Planner |
Jeremy Rouse - Main Unit/Ryley Brown - 2nd Unit | Cinematographer |
Jeremy Rouse - Main Unit/Ryley Brown - 2nd Unit | Director Of Photography |
Australia was built on the simple principal of a hard day's work, for a fair day's pay. And there's no better tasting beer than the one you drink after a hard day's work - when you've earned your thirst. This commercial is part of a campaign for Victoria Bitter that heroes the simple action of doing a bit of hard work. Most beer commercials focus on the beer drinker, but this campaign focuses on the work the beer drinker does. Each commercial highlights one small part of what it means to be capable, in this instance, the shirt you wear when you're getting stuff done.