HANDS

Silver Spike
TitleHANDS
ClientFOSTERS | CUB
Product / ServiceVICTORIA BITTER
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company EXIT FILMS Melbourne, AUSTRALIA

Brief Explanation

Australia was built on the simple principal of a hard day's work, for a fair day's pay. And there's no better tasting beer than the one you drink after a hard day's work - when you've earned your thirst. This commercial is part of a campaign for Victoria Bitter that heroes the simple action of doing a bit of hard work. Most beer commercials focus on the beer drinker, but this campaign focuses on the work the beer drinker does. Each commercial highlights one small part of what it means to be capable, in this instance, a working man's hands.

Credits

Name Position
James Mcgrath Chief Creative Officer
Ant Keogh Executive Creative Director
Jim Ingram/Ben Couzens Creative Director
Jim Ingram Copywriter
Ben Couzens Art Director
Sevda Cemo Agency Producer
John Meagher - Account Director Account Supervisor
Paul Mcmillan - Managing Partner Advertiser's Supervisor
Alice Grant Producer
Mark Molloy Director
Rohan Zerna Editor
Paul Le Couteur - Flagstaff Studios Sound Design/Arrangement
The Butchery/The Refinery Post Production
Georgia Field - Account Manager Account Manager
Planning Director: Mike Derepas/Planner: Matthew Kingston Planner
Jeremy Rouse - Main Unit/Ryley Brown - 2nd Unit Cinematographer
Jeremy Rouse - Main Unit/Ryley Brown - 2nd Unit Director Of Photography