RIVER OF BLONDE

TitleRIVER OF BLONDE
ClientCARLTON & UNITED BREWERIES
Product/ServicePURE BLONDE
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company REVOLVER Sydney, AUSTRALIA

Brief Explanation

We open on a gritty, empty, street in the city. Suddenly, a flood of blonde haired people dressed in in pale clothes turn a corner and pour into the street. More and more blonde flows in and the levels of the blonde heads and hair amazingly roll, sway and ungulate like the surface of a river. We watch the flood of people move like pure blonde liquid through the streets fluidly moving around obstacles. Finally they swirl into a subway tunnel and just as suddenly as they appeared - they're gone. The city is grey and empty again.

Credits

Name Position
James Mcgrath Chief Creative Officer
Ant Keogh Executive Creative Director
Tom Martin/Julian Schreiber Creative Director
Julian Schreiber Copywriter
Tom Martin Art Director
Executive Producer Agency - Sonia Von Bibra Agency Producer
Senior Account Director - Peter Chapman And Brett Williams Account Supervisor
Managing Partner - Paul Mcmillan Advertiser's Supervisor
Pi Smart Producer
Steve Rogers Director
Jack Hutching Editor
Paul Le Couteur - Flagstaff Studios Sound Design/Arrangement
Online/Cgi - Animal Logic Post Production
'higher Love'/Performer - James Vincent Mcmorrow/Writers - Will Jennings/Steve Winwood Music
Paul Rees-Jones Planner
Adam Arkapaw Cinematographer
Adam Arkapaw Director Of Photography
The Butchery Editing Company
Special/Visual Effects: Kirsty Millar/Jonathan Hairman Animal Logic Other Credits