BEER CHASE

Gold Spike
TitleBEER CHASE
ClientCARLTON & UNITED BREWERIES
Product / ServiceCARLTON DRAUGHT
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company THE SWEET SHOP Melbourne, AUSTRALIA

Brief Explanation

Beer Chase is the latest TV ad from Carlton Draught’s famous Made From Beer Campaign. It follows the story of a group of bank robbers who are forced to choose between their Carlton Draught beer and a clean getaway. Of course they choose their beer, but fortunately so do the pursuing police. We then follow them on a classic car chase, without any cars, featuring every car chase cliché under the sun.

Credits

Name Position
James Mcgrath Chief Creative Officer
Ant Keogh Executive Creative Director
Richard Williams Copywriter
Ant Phillips Art Director
Sonia Von Bibra Agency Producer
Nick Cohen Account Supervisor
Paul Mcmillan Advertiser's Supervisor
Executive Producer Wilf Sweetland/Producer Cindy Kavanagh Producer
Steve Ayson Director
Offline Editor - Jack Hutchings/Online Editor – Nicholas Ponzoni Editor
Byron Scullin/Cornel Wilczek Sound Design/Arrangement
“thunder In Your Heart”/Sung By Stan Bush Music
Brendan Taylor Account Manager
Sam Mackisack/Michael Derepas Planner
Greig Fraser Cinematographer
Greig Fraser Director Of Photography
The Butchery/Fin Design/Effects Editing Company
Production Designer: Robbie Freed/Final Grade – Edel Rafferty - Method Other Credits