Title | NO CELEBRITY CHEF REQUIRED |
Brand | FONTERRA |
Product / Service | PERFECT ITALIANO |
Category | A01. Food Products |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Production Company | CURIOUS FILM Auckland, NEW ZEALAND |
Name | Position |
---|---|
James Mcgrath | Chief Creative Officer |
Ant Keogh | Executive Creative Director |
Julian Schreiber/Tom Martin | Creative Director |
Seymour Pope | Copywriter |
Luke Thompson | Art Director |
Sevda Cemo | Agency Producer |
Andrew Drougas | Account Supervisor |
Tara Riddell - Curious/Michael Di Girolamo - Station Films/Caroline Gibney - Station Films | Producer |
Brendan Gibbons - Curious Film/Station Films | Director |
Luke Haigh | Editor |
Paul Le Couteur - Flagstaff Studios | Sound Design/Arrangement |
Curious Film/Method Studios - Offline/Grade | Post Production |
N/A | Animation |
N/A | Cameraman |
N/A | Lighting |
N/A | Music |
Kelly Mcbride | Account Manager |
Michael Derepas | Planner |
Paul Cameron | Cinematographer |
N/A | Director Of Photography |
Curious Film | Editing Company |
N/A | Other Credits |
Fronted by Gordon Ramsay, this TVC mocks the ubiquity of celebrity chefs in Australian advertising. An infestation of plague proportions. Perfect Italiano is a brand that encourages mums to have the confidence to prepare Italian dishes. It does this through emphasising the simplicity of authentic Italian food. Simple meals that you don’t need to be an expert to prepare. So we created the campaign line; Perfect Italiano - No celebrity chef required.