THE NEGOTIATION

TitleTHE NEGOTIATION
ClientHEINEKEN ASIA PACIFIC
Product / ServiceHEINEKEN
CategoryB01. Internet Film
EntrantTBWA\TEQUILA SINGAPORE, SINGAPORE
Entrant Company TBWA\TEQUILA SINGAPORE, SINGAPORE
Advertising Agency TBWA\TEQUILA SINGAPORE, SINGAPORE
Production Company ACTIVE TV Singapore, SINGAPORE

Brief Explanation

As it is, couples already find it challenging to agree on the furniture to buy for the home. If men made football a requirement in the buying decision, imagine the wrath they could risk with their partners. That’s exactly what Heineken did. Couples were filmed coming across a pair of ugly, plastic stadium seats at a furniture store. While the ladies weren’t looking, the men were presented with an irresistible offer. If they could talk their partners into buying the overpriced seats for their home, they win tickets to the UEFA Champions League Final at Wembley. Motivated by the chance to be at one of football’s grandest stages, these men pulled every trick in the book to sell the unsellable to their unsuspecting partners.

Credits

Name Position
Oz Dean/Mel Du Toit Creative Director
Selwyn Low Copywriter
Justin Leung Art Director
Lisa Giffen Agency Producer
Dan Paris (Managing Director) Account Supervisor
Asawin Rojmethatawee Advertiser's Supervisor
Joan Leong (Activetv) Producer
Michael Mckay (Activetv) Director
Juliette Van Der Burgt (Senior Account Manager) Account Manager
Robin Nayak (Head Of Strategy) Planner
Links
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