| Title | THE NEGOTIATION |
| Brand | HEINEKEN ASIA PACIFIC |
| Product / Service | HEINEKEN |
| Category | B01. Internet Film |
| Entrant | TBWA\TEQUILA SINGAPORE, SINGAPORE |
| Entrant Company | TBWA\TEQUILA SINGAPORE, SINGAPORE |
| Advertising Agency | TBWA\TEQUILA SINGAPORE, SINGAPORE |
| Production Company | ACTIVE TV Singapore, SINGAPORE |
| Name | Position |
|---|---|
| Oz Dean/Mel Du Toit | Creative Director |
| Selwyn Low | Copywriter |
| Justin Leung | Art Director |
| Lisa Giffen | Agency Producer |
| Dan Paris (Managing Director) | Account Supervisor |
| Asawin Rojmethatawee | Advertiser's Supervisor |
| Joan Leong (Activetv) | Producer |
| Michael Mckay (Activetv) | Director |
| Juliette Van Der Burgt (Senior Account Manager) | Account Manager |
| Robin Nayak (Head Of Strategy) | Planner |
As it is, couples already find it challenging to agree on the furniture to buy for the home. If men made football a requirement in the buying decision, imagine the wrath they could risk with their partners. That’s exactly what Heineken did. Couples were filmed coming across a pair of ugly, plastic stadium seats at a furniture store. While the ladies weren’t looking, the men were presented with an irresistible offer. If they could talk their partners into buying the overpriced seats for their home, they win tickets to the UEFA Champions League Final at Wembley. Motivated by the chance to be at one of football’s grandest stages, these men pulled every trick in the book to sell the unsellable to their unsuspecting partners.