Title | STEPDAD STEVE |
Brand | MURRAY GOULBURN CO-OPERATIVE |
Product / Service | DEVONDALE SPREADS |
Category | A01. Food Products |
Entrant | DDB MELBOURNE, AUSTRALIA |
Entrant Company | DDB MELBOURNE, AUSTRALIA |
Advertising Agency | DDB MELBOURNE, AUSTRALIA |
Production Company | PRODIGY Sydney, AUSTRALIA |
Name | Position |
---|---|
Darren Spiller | Executive Creative Director |
Simon Bagnasco | Creative Director |
Robbie Brammall | Copywriter |
Ant Hatton | Art Director |
Tuesday Picken | Agency Producer |
Producer: Alice Grant/Executive Producer: Jonathan Samway | Producer |
Tim Bullock | Director |
Adam Wills | Editor |
Colin Simkins/Gusto Music | Sound Design/Arrangement |
Grade: Edel Rafferty/Method Studios/Online Edit: Chris Betteridge/Method Studios | Post Production |
Katie Kouts/Kirsten Tidswell | Account Manager |
Ian Forth | Planner |
Germain Mcmicking | Director Of Photography |
Method Studios | Editing Company |
Devondale Dairy Soft – Stepdad Steve Devondale is Australia's largest dairy company, and Dairy Soft is their latest innovation - a butter that actually spreads straight from the fridge. We were tasked with communicating the attributes of this amazing product to the public. And we did so by showing the often, horrible consequences of hard butter. The damage that hard butter causes is not to be taken lightly. As illustrated in this TVC, it quite literally tears families apart – or at least makes it rather uncomfortable for some of them.