Brief Explanation

To excite the cosmetic category, Oriental Princess - a leading beauty retail brand creates a make-up colours collection that communicates differently to woman. We did this by 1) projecting women's 'dark side' personality. And by 2) letting women get involved in the collection with an engaging story rather than just product trial. The Mysterious Case of REFLECTION. We turned make up products into an engaging & interactive campaign. The main story is an unsolved murder case in a closed crime scene; the clue is "REFLECTION' cosmetics left as evidence which belongs to 6 suspects; 6 gorgeous ladies representing 6 variants of the collection. The campaign draws attention with a trailer-link TVC to promote audiences to follow the 4 episodes in the website. Audiences can help cracking the case to unlock all the episodes by learning about the products and how to get each look. All evidence they found during this case will be calculated to points and added up to reward them with a mysterious gift at the shop.