REFLECTION EPISODE 3

Short List
TitleREFLECTION EPISODE 3
ClientO.P. NATURAL PRODUCTS CO.
Product / ServiceORIENTAL PRINCESS
CategoryB03. Interactive Film
EntrantJWT BANGKOK, THAILAND
Entrant Company JWT BANGKOK, THAILAND
Advertising Agency JWT BANGKOK, THAILAND
Production Company THE FILM FACTORY LIMITED Bangkok, THAILAND

Brief Explanation

To excite the cosmetic category, Oriental Princess - a leading beauty retail brand creates a make-up colours collection that communicates differently to woman. We did this by 1) projecting women's 'dark side' personality. And by 2) letting women get involved in the collection with an engaging story rather than just product trial. The Mysterious Case of REFLECTION. We turned make up products into an engaging & interactive campaign. The main story is an unsolved murder case in a closed crime scene; the clue is "REFLECTION' cosmetics left as evidence which belongs to 6 suspects; 6 gorgeous ladies representing 6 variants of the collection. The campaign draws attention with a trailer-link TVC to promote audiences to follow the 4 episodes in the website. Audiences can help cracking the case to unlock all the episodes by learning about the products and how to get each look. All evidence they found during this case will be calculated to points and added up to reward them with a mysterious gift at the shop.

Credits

Name Position
Tay Guan Hin Chief Creative Officer
Satit Jantawiwat/Clinton Manson Executive Creative Director
Damisa Ongsiriwattana Creative Director
Clinton Manson/Warunpon Trithepwijit Copywriter
Satit Jantawiwat/Damisa Ongsiriwattana/Nopparath Eksuwancharoen Art Director
Jiroj Mechoojit Agency Producer
Pimmard Leenutaphong Account Supervisor
Pasana Intratip/Apaiporn Srisook Advertiser's Supervisor
Rawat Vorarat Producer
Wuthisak Anarnkaporn Director
Matad Editor
Wild At Heart Sound Design/Arrangement
Diva Bangkok/Post Bangkok Post Production
Web Designer: Ekalak Vorranartpankul/Asunit Larpchaloen - Jwt Connect Animation
Udom Pinthong Lighting
Composer: Rittee Srichanwongse/Wuttipong Leetrakul/Patthamon Pongchaiprasert Music
Supannapa Traitonwong Account Manager
Saisoi Snidvongs/Chatree Chokmongkolsatian Planner
Chankij Chamnivikaipong Cinematographer
Chankij Chamnivikaipong Director Of Photography
Matad Editing Company
Digital Technology: Ronnatouch Pomee/Multimedia Developer: Chonlatit Wetchasilp - Jwt Connect Other Credits