Title | DEVIL |
Brand | ARS CHEMICAL (THAILAND) CO. |
Product / Service | HOY HOY |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | DENTSU PLUS Bangkok, THAILAND |
Entrant Company | DENTSU PLUS Bangkok, THAILAND |
Advertising Agency | DENTSU PLUS Bangkok, THAILAND |
Production Company | MUM FILMS Bangkok, THAILAND |
Name | Position |
---|---|
Subun Khow | Chief Creative Officer |
Monchai Visuttinont | Creative Director |
Subun Khow/Monchai Visuttinont/Sutassarin Ankumpoch/Pattarapong Lapjarupong | Copywriter |
Supparat Thepparat/Naphol Chantapakorn/Tanachai Sutthisareesakul | Art Director |
Monnarath Thanasai | Agency Producer |
Pasinee Vithayaveroj/Kemarin Kongkajeerachayanon | Account Supervisor |
Chonlasap Kasemsap | Advertiser's Supervisor |
Surayut Sritrakul | Producer |
Apiruk Pangseepirom | Director |
Dechmongkol Prasertsit | Editor |
Cinesound Company Limited | Sound Design/Arrangement |
Kiatniyom Sawangcharoen | Account Manager |
Akkarapong Kusakul | Cinematographer |
Sound Engineer : Kulsak Thamsanong | Other Credits |
Hoy Hoy Cockroach trap House, which can effectively get rid of cockroaches with its unique selling point, “super sticky glue”. The TVC conveys that every cockroach which gets lured in Hoy Hoy will stick till death with this glue no matter whoever it is. The scene emphasized the product benefit by showing even the devil cockroach cannot escape from Hoy Hoy anyway.