COLLEGE

TitleCOLLEGE
ClientTHAI HEALTH PROMOTION FOUNDATION
Product / ServiceROAD SAFETY
CategoryA16. Public Service, Charity & Fund Raising
EntrantBBDO PROXIMITY THAILAND Bangkok, THAILAND
Entrant Company BBDO PROXIMITY THAILAND Bangkok, THAILAND
Advertising Agency BBDO PROXIMITY THAILAND Bangkok, THAILAND
Production Company TONGTA FILM Bangkok, THAILAND

Brief Explanation

Although there is an initiative ‘Wearing Your Helmet’ rule out-there, still, there are up to 20,000 people died each year from motorcycle accident and most of the cases due to not wearing helmets. To be more firmed, Sor Sor Sor together with public organizations and colleges, start firmly urging workers and colleges to initiate “Wear Your Helmet” rules to keep them from unnecessary harm. For example, those who don’t wear helmet are not allowed to work or come in factory /or college territory (meaning, no daily wages /or salary payment and not qualify for graduate). By doing this, more workers and colleges starting to wear helmets and in parallel lessen the number of death from motorcycle accident. So, for the first time in Thailand, with this better result, Sor Sor Sor continue to expand the project under “Build Up the Rule of Caring” campaign by focusing on 2 main organizations – 1) Public organization and 2) University /or College to help urge more workers and colleges to initiate “Wear Your Helmet” rules.

Credits

Name Position
Suthisak Sucharittanonta Chief Creative Officer
Vasan Wangpaitoon Executive Creative Director
Vasan Wangpaitoon Creative Director
Suthisak Sucharittanonta/Phacharanath Jamornchureekun Copywriter
Suthisak Sucharittanonta/Vasan Wangpaitoon/Arayanan Markchoo Art Director
Yathip Thanitthanaphat Agency Producer
Sucheera Kaewngam Producer
Rong Soralamp Director
Pattara Tantilipikara Editor
Ratthapol Aksorndee Director Of Photography
Komdee Editing Company