DON’T BE HAUNTED BY YOUR SEXUAL PAST

TitleDON’T BE HAUNTED BY YOUR SEXUAL PAST
ClientAIDS CONCERN
Product / ServiceAIDS CARE CHARITY ORGANIZATION
CategoryA16. Public Service, Charity & Fund Raising
EntrantTBWA\HONG KONG, HONG KONG
Entrant Company TBWA\HONG KONG, HONG KONG
Advertising Agency TBWA\HONG KONG, HONG KONG
Production Company ANSWERMARK Hong Kong, HONG KONG

Brief Explanation

This film taps into the Hong Kong culture of ghost stories to bring HIV testing to the surface. Hong Kong is still a place where people think of AIDS through stereotypes. Yet one out of seven Hong Kong men have multiple sex partners and don't use condoms and become haunted by their past. AIDS Concern encourages them to take a simple HIV test and get rid of their fear of the unknown.

Credits

Name Position
Edmund Choe Chief Creative Officer
James Procter Executive Creative Director
Esther Wong/Ken Hui/Mike Wu Creative Director
James Procter/Mike Wu/Fung Chan Copywriter
Alan Wong Art Director
Norah Sham Agency Producer
Pauline Wong/Kathy Wong Account Supervisor
Andrew Chidgey/Irene Lam/Mandy Cheung/Panda Cheung/Neda Ng/Elaine Leung Advertiser's Supervisor
Zoe Lau Producer
Eggtart Chow Director
Eggtart Chow Editor
Day Tai @d Dome Productions Limited Sound Design/Arrangement
Answermark Limited Post Production
Malo Ma Lighting
Day Tai @d Dome Productions Limited Music
Latona Lai/Winnie Yuen Account Manager
Terence Ling/Jessica Lau Planner
Karl Tam Director Of Photography
Answermark Limited Editing Company
Art Director-Andy Chow/Actor-Aaron Chow/Vo Talent-Eugene Tosh (Cantonese)/Dan Lavelle (English) Other Credits