Title | DON’T BE HAUNTED BY YOUR SEXUAL PAST |
Brand | AIDS CONCERN |
Product / Service | AIDS CARE CHARITY ORGANIZATION |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | TBWA\HONG KONG, HONG KONG |
Entrant Company | TBWA\HONG KONG, HONG KONG |
Advertising Agency | TBWA\HONG KONG, HONG KONG |
Production Company | ANSWERMARK Hong Kong, HONG KONG |
Name | Position |
---|---|
Edmund Choe | Chief Creative Officer |
James Procter | Executive Creative Director |
Esther Wong/Ken Hui/Mike Wu | Creative Director |
James Procter/Mike Wu/Fung Chan | Copywriter |
Alan Wong | Art Director |
Norah Sham | Agency Producer |
Pauline Wong/Kathy Wong | Account Supervisor |
Andrew Chidgey/Irene Lam/Mandy Cheung/Panda Cheung/Neda Ng/Elaine Leung | Advertiser's Supervisor |
Zoe Lau | Producer |
Eggtart Chow | Director |
Eggtart Chow | Editor |
Day Tai @d Dome Productions Limited | Sound Design/Arrangement |
Answermark Limited | Post Production |
Malo Ma | Lighting |
Day Tai @d Dome Productions Limited | Music |
Latona Lai/Winnie Yuen | Account Manager |
Terence Ling/Jessica Lau | Planner |
Karl Tam | Director Of Photography |
Answermark Limited | Editing Company |
Art Director-Andy Chow/Actor-Aaron Chow/Vo Talent-Eugene Tosh (Cantonese)/Dan Lavelle (English) | Other Credits |
This film taps into the Hong Kong culture of ghost stories to bring HIV testing to the surface. Hong Kong is still a place where people think of AIDS through stereotypes. Yet one out of seven Hong Kong men have multiple sex partners and don't use condoms and become haunted by their past. AIDS Concern encourages them to take a simple HIV test and get rid of their fear of the unknown.