DESTINY

TitleDESTINY
ClientLENOVO JAPAN
Product / ServiceTHINKPAD
CategoryB01. Internet Film
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising Agency BEACON COMMUNICATIONS Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Brief Explanation

The strongest point about Lenovo's ThinkPad (PC) is its toughness. In pursuit of the ultimate toughness, Lenovo conducts various verification tests, such as a drop test or an opening-closing test, everyday in the lab. And though it is not widely known, in fact Lenovo only brings out ThinkPads which have qualified these tests.This is a short film to communicate its real toughness which can be said to be the destiny for ThinkPad. ThinkPad equals an unbreakable machine that our target is looking for. We put effort on communicating this fact as Edutainment (Education x Entertainment).

Credits

Name Position
Shunsuke Kakinami/Masayoshi Kato Creative Director
Shunsuke Kakinami/Masayoshi Kato Copywriter
Yasuo Matsubara Art Director
Masayoshi Kato Agency Producer
Gaku Saito Account Supervisor
Mizuho Shimizu Advertiser's Supervisor
Hisaya Kato Producer
Takeshi Kogahara Director
Takeshi Kogahara/Hiroki Makita Editor
Audio Force Sound Design/Arrangement
Daisuke Noda Cameraman
Tetsu Moritera Lighting
Masayoshi Kato (Creative)/Mitsuru Murayama (Strategy)/Ritsuki Kobayashi (Media) Planner
Masaya Nakahara Cinematographer
Masaya Nakahara Director Of Photography
Web Technical Director: Tomonori Oki/Web Design: Kazuhiro Hamakawa Other Credits
Links
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