Title | TEARS |
Brand | NIKON CORPORATION |
Product / Service | CORPORATE |
Category | B01. Internet Film |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
Production Company | TYO Tokyo, JAPAN |
Name | Position |
---|---|
Masato Mitsudera | Executive Creative Director |
Masato Mitsudera | Creative Director |
Junya Eguchi | Copywriter |
Yasuo Matsubara | Art Director |
Seiji Hosokawa/Yusuke Mori | Agency Producer |
Kyoko Mitsui (Account Director)/Yuki Watanabe | Account Supervisor |
Mineko Kawano | Advertiser's Supervisor |
Takaharu Hatori | Producer |
Laura Bellingham/Adam Frisch/David Lee | Director |
Chiaki Matsumoto/Syuichi Ono | Editor |
Xolie Morra | Music |
Koichi Mitsui/Laura Bellingham/Adam Frisch/David Lee | Cinematographer |
Ppc | Editing Company |
Sound Production: Beethoven Inc./Production Manager: Masao Omokawa/Edit Director: Yohei Ishida | Other Credits |
Concept: Shed light to the deepest of the emotions. Tears. They are the “ultimate way to express an emotional” which overflows from within a human being. Various tear shedding moments of delight, anger, sorrow and pleasure were filmed, focusing on the deepest of the emotions at core. These emotions were articulated with a single Kanji. This is what the lens of Nikon (NIKKOR), which evolved from optics technology, has constantly been seeing at its center, and is a universal theme which it will continue to shed light on.