TEARS

TitleTEARS
ClientNIKON CORPORATION
Product / ServiceCORPORATE
CategoryB01. Internet Film
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising Agency BEACON COMMUNICATIONS Tokyo, JAPAN
Production Company TYO Tokyo, JAPAN

Brief Explanation

Concept: Shed light to the deepest of the emotions. Tears. They are the “ultimate way to express an emotional” which overflows from within a human being. Various tear shedding moments of delight, anger, sorrow and pleasure were filmed, focusing on the deepest of the emotions at core. These emotions were articulated with a single Kanji. This is what the lens of Nikon (NIKKOR), which evolved from optics technology, has constantly been seeing at its center, and is a universal theme which it will continue to shed light on.

Credits

Name Position
Masato Mitsudera Executive Creative Director
Masato Mitsudera Creative Director
Junya Eguchi Copywriter
Yasuo Matsubara Art Director
Seiji Hosokawa/Yusuke Mori Agency Producer
Kyoko Mitsui (Account Director)/Yuki Watanabe Account Supervisor
Mineko Kawano Advertiser's Supervisor
Takaharu Hatori Producer
Laura Bellingham/Adam Frisch/David Lee Director
Chiaki Matsumoto/Syuichi Ono Editor
Xolie Morra Music
Koichi Mitsui/Laura Bellingham/Adam Frisch/David Lee Cinematographer
Ppc Editing Company
Sound Production: Beethoven Inc./Production Manager: Masao Omokawa/Edit Director: Yohei Ishida Other Credits