READY WHEN YOU'RE NOT

Bronze Spike
TitleREADY WHEN YOU'RE NOT
ClientALDI AUSTRALIA
Product/ServiceMAMIA NAPPIES
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantBMF Sydney, AUSTRALIA
Entrant Company BMF Sydney, AUSTRALIA
Advertising Agency BMF Sydney, AUSTRALIA
Production Company JUNGLEBOYS Darlinghurst, AUSTRALIA
Production Company 2 METHOD STUDIOS Sydney, AUSTRALIA
Production Company 3 SOUND RESERVOIR Sydney, AUSTRALIA

Brief Explanation

ALDI is the best value Australian supermarket, offering high quality goods at the lowest possible prices. For mamia, ALDI’s nappy brand, we wanted to break from traditional nappy advertising and its unrealistically clean, calm and soft-focus world. We bring much-needed irreverence to shake things up and show that mamia is the nappy for the real world. The truth is that babies have an innate ability to choose the most inconvenient time to make use of their nappy. We capture and celebrate the essence of that moment - 'the face' which every parent will instantly recognize - to show that mamia nappies are always ready, even when you’re not.

Credits

Name Position
Carlos Alija / Laura Sampedro Executive Creative Director
Kevin Lai Copywriter
Sian Binder/Jason Hilzinger Art Director
Greg Fyson / Esta Lau Agency Producer
Lee Thomson Producer
Scott Pickett Director
Paul Swain Editor
Jungle Boys/Method Studios Post Production
Mozart's Idomeneo Kv 366/Act 3/Scene X/Ario: D'oreste/D'aiace (Ellettra)/Performed By San Carlo Music
Nicki Fazal Account Manager
Alison Tilling Planner
Geoffrey Simpson Director Of Photography
Jungle Boys Editing Company
Sian Binder Head of Art
Samuel Viney Business Lead