Title | THE SEARCH |
Brand | LION |
Product / Service | TAP KING |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | BMF Sydney, AUSTRALIA |
Entrant Company | BMF Sydney, AUSTRALIA |
Advertising Agency | BMF Sydney, AUSTRALIA |
Production Company | REVOLVER Sydney, AUSTRALIA |
Production Company 2 | BISCUIT FILMWORKS Los Angeles, USA |
Production Company 3 | THE EDITORS, AUSTRALIA |
Name | Position |
---|---|
Shane Bradnick/Warren Brown | Executive Creative Director |
Justin Ruben | Creative Director |
Philip Sicklinger | Copywriter |
Alex Booker | Art Director |
Jenny Lee-Archer | Agency Producer |
Tony Dunseath | Account Supervisor |
Pip Smart | Producer |
Steve Rogers | Director |
Bernard Garry | Editor |
The Editors | Post Production |
Lionel Richie/"hello" | Music |
Kura Tyerman/Renee Kastanias | Account Manager |
Mandy Walker | Director Of Photography |
The Editors | Editing Company |
Sound Engineer - Simon Lister - Nylon. Method Studios - Post Production. | Other Credits |
The Tap King is an Australian first in the market for beer. It’s a product that lets you pour draught beer, as you would get in the pub, from your very own fridge at home. This is something that men have wanted for, forever. To get this story across, we used the insight that men are always searching their fridge for something at all hours of the day and night. Even though they checked it 5 minutes prior, they’ll go back and check it again and again. Turns out what they were looking for this whole time was Tap King. And who better to get that message across than Lionel Richie in the fridge singing his classic hit ‘Hello is it me you’re looking for?’ in reference to the Tap King. Best of all, Lionel is nice enough to pour the man a beer from the Tap King so he can experience draught beer at home.