GARY

TitleGARY
BrandOPEN UNIVERSITY AUSTRALIA
Product / ServiceTAFE
CategoryA16. Public Service, Charity & Fund Raising
EntrantDDB MELBOURNE, AUSTRALIA
Entrant Company DDB MELBOURNE, AUSTRALIA
Advertising Agency DDB MELBOURNE, AUSTRALIA
Production Company AIRBAG PRODUCTIONS Melbourne, AUSTRALIA

Credits

Name Position
Darren Spiller Executive Creative Director
Ruben Cirugeda/Simon Bagnasco Creative Director
Paul Hastings/Simon Bagnasco Copywriter
Adam Fine Art Director
Tuesday Picken Agency Producer
Victoria Conners-Bell/Jilly Howe Producer
Micca Delaney Director
Online Editor: Marcus Herrick - Offline Editor: Micca Delaney Editor
Phil Kenihan @ Front Of House Sound Design/Arrangement
Melissa Fullerton Account Manager
Marin Johnson Director Of Photography
Grader: Vincent Taylor Other Credits

Brief Explanation

Open Universities Australia needed a TVC to drive consumers online to find out more about their range of courses. With a particularly small budget, they wanted an ad that would cut through the clutter of typical boring university advertising. To do this we created the following spot.