POOL

TitlePOOL
BrandTELSTRA
Product / Service1234
CategoryA14. Commercial Public Services
EntrantDDB MELBOURNE, AUSTRALIA
Entrant Company DDB MELBOURNE, AUSTRALIA
Advertising Agency DDB MELBOURNE, AUSTRALIA
Production Company FILM CONSTRUCTION Sydney, AUSTRALIA

Credits

Name Position
Grant Rutherford Executive Creative Director
Brendon Gutherie/Tim Holmes Creative Director
Scot Van Den Driesen Copywriter
Beck Wallman Art Director
Carol Sinclair Agency Producer
Warwick Boulter Producer
David Wood Director
Marissa Brain Editor
Cameron Morley Cameraman
Stephanie Luxmoore Account Manager
Gavin Mcmillan Planner
Jeremy Rouse Director Of Photography
Ddb Melbourne Editing Company

Brief Explanation

Sensis 1234 is a service provided by Telstra, Australia’s largest telecommunications provider. By dialing ‘1234’, customers can have any of their questions answered instantly over the phone, by speaking to an operator. The 1234 service can also be used without speaking at all, simply by texting from your mobile phone. This makes it perfect for those times when you need to ask a question of a private nature whilst in a public area. In this TVC campaign we see people asking awkward questions over the phone—questions they would have been better off texting to 1234 instead.