MANCHILD

TitleMANCHILD
ClientMURRAY GOULBURN CO-OPERATIVE
Product/ServiceDEVONDALE FAST START LIQUID BREAKFAST
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantDDB MELBOURNE, AUSTRALIA
Entrant Company DDB MELBOURNE, AUSTRALIA
Advertising Agency DDB MELBOURNE, AUSTRALIA
Production Company PRODIGY Sydney, AUSTRALIA

Brief Explanation

Devondale is an Australian dairy company, and Fast Start is their first entry into the ‘Breakfast Drink’ market. The category is dominated by Sanitarium’s Up & Go, which unbeknown to most consumers is actually made from soy – a fact Sanitarium keep suspiciously secret. We legally weren’t allowed to go into the negative side-effects of soy, buy we could draw attention to the other major drawback of drinking the stuff – the taste. Or more particularly, the scourge of ‘Soy Aftertaste Face’ - it wrecks families, divides generations, and in this spot shatters a relationship before its barely begun.

Credits

Name Position
Darren Spiller Executive Creative Director
Simon Bagnasco Creative Director
Robbie Brammall Copywriter
Ant Hatton Art Director
Simon Thomas Agency Producer
Nick Condon Account Supervisor
Producer: Julianne Shelton/Executive Producer/Md: Jonathan Samway Producer
Tim Bullock Director
Adam Wills/Grade: Edel Rafferty/Online: Ziggy Zigouras Editor
Colin Simkins/Gusto Music Sound Design/Arrangement
Rick Mcmullen Lighting
Katie Kouts/Kirsten Tidswell Account Manager
Ian Forth Planner
Daniel Ardilley Director Of Photography
Grade/Online: Method Studios Editing Company