Title | MANCHILD |
Brand | MURRAY GOULBURN CO-OPERATIVE |
Product / Service | DEVONDALE FAST START LIQUID BREAKFAST |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | DDB MELBOURNE, AUSTRALIA |
Entrant Company | DDB MELBOURNE, AUSTRALIA |
Advertising Agency | DDB MELBOURNE, AUSTRALIA |
Production Company | PRODIGY Sydney, AUSTRALIA |
Name | Position |
---|---|
Darren Spiller | Executive Creative Director |
Simon Bagnasco | Creative Director |
Robbie Brammall | Copywriter |
Ant Hatton | Art Director |
Simon Thomas | Agency Producer |
Nick Condon | Account Supervisor |
Producer: Julianne Shelton/Executive Producer/Md: Jonathan Samway | Producer |
Tim Bullock | Director |
Adam Wills/Grade: Edel Rafferty/Online: Ziggy Zigouras | Editor |
Colin Simkins/Gusto Music | Sound Design/Arrangement |
Rick Mcmullen | Lighting |
Katie Kouts/Kirsten Tidswell | Account Manager |
Ian Forth | Planner |
Daniel Ardilley | Director Of Photography |
Grade/Online: Method Studios | Editing Company |
Devondale is an Australian dairy company, and Fast Start is their first entry into the ‘Breakfast Drink’ market. The category is dominated by Sanitarium’s Up & Go, which unbeknown to most consumers is actually made from soy – a fact Sanitarium keep suspiciously secret. We legally weren’t allowed to go into the negative side-effects of soy, buy we could draw attention to the other major drawback of drinking the stuff – the taste. Or more particularly, the scourge of ‘Soy Aftertaste Face’ - it wrecks families, divides generations, and in this spot shatters a relationship before its barely begun.