Title | DEMAND EQUAL PAY |
Brand | YWCA AUCKLAND |
Product / Service | CHARITY |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Entrant Company | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Advertising Agency | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Production Company | THICK AS THIEVES Auckland, NEW ZEALAND |
Name | Position |
---|---|
Andy Fackrell | Executive Creative Director |
Jonathan Mcmahon/Simone Louis/Lisa Fedyszyn/Toby Morris | Copywriter |
Jonathan Mcmahon/Simone Louis/Lisa Fedyszyn/Toby Morris | Art Director |
Jane Mill | Agency Producer |
Jenny Travers | Account Supervisor |
Monica Briggs | Advertiser's Supervisor |
Claire Kelly | Producer |
Zoe Mcintosh | Director |
Steve Gulik/Ddb Group New Zealand | Editor |
Factory Studios | Sound Design/Arrangement |
Jamie Barrett | Planner |
Andrew Mcgeorge | Director Of Photography |
Executive Producer - Nik Beachman | Other Credits |
In New Zealand, women are paid 10% less than men. To even out the gender inequality, we created a TVC to dramatise this issue, by charging men 10% more than women.