DEMAND EQUAL PAY

Bronze Spike
TitleDEMAND EQUAL PAY
ClientYWCA AUCKLAND
Product/ServiceCHARITY
CategoryA16. Public Service, Charity & Fund Raising
EntrantDDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Entrant Company DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Production Company THICK AS THIEVES Auckland, NEW ZEALAND

Brief Explanation

In New Zealand, women are paid 10% less than men. To even out the gender inequality, we created a TVC to dramatise this issue, by charging men 10% more than women.

Credits

Name Position
Andy Fackrell Executive Creative Director
Jonathan Mcmahon/Simone Louis/Lisa Fedyszyn/Toby Morris Copywriter
Jonathan Mcmahon/Simone Louis/Lisa Fedyszyn/Toby Morris Art Director
Jane Mill Agency Producer
Jenny Travers Account Supervisor
Monica Briggs Advertiser's Supervisor
Claire Kelly Producer
Zoe Mcintosh Director
Steve Gulik/Ddb Group New Zealand Editor
Factory Studios Sound Design/Arrangement
Jamie Barrett Planner
Andrew Mcgeorge Director Of Photography
Executive Producer - Nik Beachman Other Credits