Title	DEMAND EQUAL PAY
Client	YWCA AUCKLAND
Product / Service	CHARITY
Category	A16. Public Service, Charity & Fund Raising
Entrant	DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Entrant Company	DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency	DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Production Company	THICK AS THIEVES Auckland, NEW ZEALAND

Credits

Name	Position
Andy Fackrell	Executive Creative Director
Jonathan Mcmahon/Simone Louis/Lisa Fedyszyn/Toby Morris	Copywriter
Jonathan Mcmahon/Simone Louis/Lisa Fedyszyn/Toby Morris	Art Director
Jane Mill	Agency Producer
Jenny Travers	Account Supervisor
Monica Briggs	Advertiser's Supervisor
Claire Kelly	Producer
Zoe Mcintosh	Director
Steve Gulik/Ddb Group New Zealand	Editor
Factory Studios	Sound Design/Arrangement
Jamie Barrett	Planner
Andrew Mcgeorge	Director Of Photography
Executive Producer - Nik Beachman	Other Credits

Brief Explanation

In New Zealand, women are paid 10% less than men. To even out the gender inequality, we created a TVC to dramatise this issue, by charging men 10% more than women.