CONFESSIONS

TitleCONFESSIONS
ClientKIA
Product / ServiceKIA CERATO
CategoryB02. Other Screens
EntrantPHOTOPLAY FILMS Redfern, AUSTRALIA
Entrant Company PHOTOPLAY FILMS Redfern, AUSTRALIA
Advertising Agency INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Production Company PHOTOPLAY FILMS Redfern, AUSTRALIA

Brief Explanation

Shoppers were asked to record an uncomfortable message from the comfort of the driver's seat. The activation took place in Westfield Parramatta with almost 200 people recording personal messages over two days. Every confession was recorded using multiple go pro's situated within the car and then projected upon a large screen in the middle of the shopping centre. The experiment proved that there can never be an uncomfortable moment when in the comfort of the all new KIA Cerato.

Credits

Name Position
Scott Lambert Creative Director
Matt Cramp Copywriter
Rua Perston Art Director
Tania Templeton Agency Producer
Simon Hornery Account Supervisor
Belinda Dean Producer
Tom Noakes Director
Walter Ratcliffe Editor
Ryan Griffin Account Manager
Ross Giardina Director Of Photography
The Gingerbread Man Editing Company
Executive Producer - Oliver Lawrance Other Credits