Brief Explanation

Every year, millions of amateurs upgrade to a professional DSLR hoping for better photos. What they get is a camera they can’t use. In fact, two thirds will only use their DSLR on auto. We needed to show consumers the Sony NEX would give them the same result without the difficulty. This was highlighted using very familiar personalities, consumers of DSLR's who often bought the devices for all the wrong reasons or used them in a ridiculous way. Such as the Vidiot who gets all the gadgets possible just to use at the family BBQ.