Title | DSLR GEAR NO IDEA |
Brand | SONY |
Product / Service | NEX CAMERA |
Category | B01. Internet Film |
Entrant | PHOTOPLAY FILMS Redfern, AUSTRALIA |
Entrant Company | PHOTOPLAY FILMS Redfern, AUSTRALIA |
Advertising Agency | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Production Company | PHOTOPLAY FILMS Redfern, AUSTRALIA |
Name | Position |
---|---|
Chris Johnson | Executive Creative Director |
Jay Morgan | Creative Director |
Paris Giannakis | Art Director |
Ros Payne | Agency Producer |
Alice Harrington | Account Supervisor |
Florence Tourbier | Producer |
Scott Otto Anderson | Director |
Simon Njoo | Editor |
Siobhain Hayes | Account Manager |
Geoffrey Simpson | Director Of Photography |
Method Studios | Editing Company |
Executive Producer - Oliver Lawrance | Other Credits |
Every year, millions of amateurs upgrade to a professional DSLR hoping for better photos. What they get is a camera they can’t use. In fact, two thirds will only use their DSLR on auto. We needed to show consumers the Sony NEX would give them the same result without the difficulty. This was highlighted using very familiar personalities, consumers of DSLR's who often bought the devices for all the wrong reasons or used them in a ridiculous way. Such as the Vidiot who gets all the gadgets possible just to use at the family BBQ.