DSLR GEAR NO IDEA

Short List
TitleDSLR GEAR NO IDEA
ClientSONY
Product / ServiceNEX CAMERA
CategoryB01. Internet Film
EntrantPHOTOPLAY FILMS Redfern, AUSTRALIA
Entrant Company PHOTOPLAY FILMS Redfern, AUSTRALIA
Advertising Agency HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Production Company PHOTOPLAY FILMS Redfern, AUSTRALIA

Brief Explanation

Every year, millions of amateurs upgrade to a professional DSLR hoping for better photos. What they get is a camera they can’t use. In fact, two thirds will only use their DSLR on auto. We needed to show consumers the Sony NEX would give them the same result without the difficulty. This was highlighted using very familiar personalities, consumers of DSLR's who often bought the devices for all the wrong reasons or used them in a ridiculous way. Such as the Vidiot who gets all the gadgets possible just to use at the family BBQ.

Credits

Name Position
Chris Johnson Executive Creative Director
Jay Morgan Creative Director
Paris Giannakis Art Director
Ros Payne Agency Producer
Alice Harrington Account Supervisor
Florence Tourbier Producer
Scott Otto Anderson Director
Simon Njoo Editor
Siobhain Hayes Account Manager
Geoffrey Simpson Director Of Photography
Method Studios Editing Company
Executive Producer - Oliver Lawrance Other Credits
Links
Entry URL