RECORD PROFIT

TitleRECORD PROFIT
ClientTHE CO-OPERATIVE BANK
Product / ServiceTHE CO-OPERATIVE BANK
CategoryA12. Financial Products & Services
EntrantY&R NZ Auckland, NEW ZEALAND
Entrant Company Y&R NZ Auckland, NEW ZEALAND
Advertising Agency Y&R NZ Wellington, NEW ZEALAND
Production Company ROBBERS DOG FILM Auckland, NEW ZEALAND

Brief Explanation

At a time where anger about greedy banks taking huge profits is at an all time high, The Co-operative Bank is the only bank in New Zealand that shares its profits, with its customers. So we summed up this message with a simple, powerful and distinctive story – that showed a completely different way to feel about your bank.

Credits

Name Position
Josh Moore Executive Creative Director
Scott Henderson Creative Director
Scott Henderson Copywriter
Lisa Dupre Art Director
Christina Hazard Agency Producer
Elaine Bickell Account Supervisor
Caz Hearne Producer
Luke Shanahan Director
Michael Lonsdale Editor
Blockhead Post Production
Claire Dooney Account Manager
James Hurman/Jason Wells Planner
Ginny Loane Director Of Photography
Franklin Road Other Credits