Title | RECORD PROFIT |
Brand | THE CO-OPERATIVE BANK |
Product / Service | THE CO-OPERATIVE BANK |
Category | A12. Financial Products & Services |
Entrant | Y&R NZ Auckland, NEW ZEALAND |
Entrant Company | Y&R NZ Auckland, NEW ZEALAND |
Advertising Agency | Y&R NZ Wellington, NEW ZEALAND |
Production Company | ROBBERS DOG FILM Auckland, NEW ZEALAND |
Name | Position |
---|---|
Josh Moore | Executive Creative Director |
Scott Henderson | Creative Director |
Scott Henderson | Copywriter |
Lisa Dupre | Art Director |
Christina Hazard | Agency Producer |
Elaine Bickell | Account Supervisor |
Caz Hearne | Producer |
Luke Shanahan | Director |
Michael Lonsdale | Editor |
Blockhead | Post Production |
Claire Dooney | Account Manager |
James Hurman/Jason Wells | Planner |
Ginny Loane | Director Of Photography |
Franklin Road | Other Credits |
At a time where anger about greedy banks taking huge profits is at an all time high, The Co-operative Bank is the only bank in New Zealand that shares its profits, with its customers. So we summed up this message with a simple, powerful and distinctive story – that showed a completely different way to feel about your bank.