Product / ServiceDOCOMO D-VIDEO
CategoryA11. Publications & Media
EntrantMORI Tokyo, JAPAN
Entrant Company MORI Tokyo, JAPAN
Advertising Agency MORI Tokyo, JAPAN
Advertising Agency 2 DENTSU Tokyo, JAPAN
Production Company MORIMORI Tokyo, JAPAN

Brief Explanation

A unique video manual for d-Video, a Japanese Video On Demand service for smartphones. Since its launch d-Video has attracted over 5 million users. However, not all of the users are fully enjoying all the functions that this service offers. Our challenge was to create an entertaining video manual that would attract people's attention and could not be ignored. Two projectors were used to create a gigantic smartphone. While the performer in the video entertained and held everyone attention with his shuffling, they also learnt about the different functions of the app. We also developed a new technology which detected the movement of the performer and simultaneously changed the projected image on the floor, which was very difficult to achieve manually.


Name Position
Morihiro Harano (Mori) Creative Director
Jun Nishida (Dirll)  Art Director
Misato Tachibana (Mori) Agency Producer
Isao Takahashi (Dentsu) Account Supervisor
Masahiko Tan Advertiser's Supervisor
Mitsuru Yamamori/Satoshi Miyata (Morimori)  Producer
Kazuaki Seki (Triple-O) Director
Ryan Mcguire/Yusaku Yasuda (Cutters Tokyo) Editor
Makoto Okuguchi Cameraman
Akiyoshi Irio Lighting
Great Garbo Music Music
Yasuaki Misonou (Dentsu) Account Manager
Cutters Tokyo Editing Company
Td: masato Tsutsui/Projection: nobuyuki Shintani (Prism)/ stylist: Shinichi Mita (Kiki) Other Credits