FORGETFUL

TitleFORGETFUL
ClientEP PLUS GROUP SDN BHD
Product / ServicePHARMACEUTICALS
CategoryB01. Internet Film
EntrantGREY GROUP KUALA LUMPUR, MALAYSIA
Entrant Company GREY GROUP KUALA LUMPUR, MALAYSIA
Advertising Agency GREY GROUP KUALA LUMPUR, MALAYSIA
Production Company CHILI PEPPER FILMS Selangor, MALAYSIA

Brief Explanation

We forget little things every day. Where we place our keys, people's names, where we park our car in the mall, and so on. This film takes us through the life of a man to make us realise that being forgetful is normal, but it can be a sign of something serious. It was shared on Ep+'s website, Youtube channel and Facebook page. Ep+ is a pharmaceutical company (with a tiny advertising budget) that markets Tanakan, an over-the-counter medicine that helps improve memory. Due to technical pharmaceutical guidelines, Ep+ can't advertise the product directly to consumers.

Credits

Name Position
David Sin Executive Creative Director
Ramanjit Singh Gulati Creative Director
Ramanjit Singh Gulati Copywriter
Ng Mun Yee/Andrew Gooi Art Director
Sulaiman Abu Bakar Agency Producer
Azlan Sofian Abu Bakar (Executive Producer)/Shahril Firdaus Mohamad Producer
Krubananthan Ponnudurai Director
Sonic Soul Sound Design/Arrangement
Vhq Post Production
Anand Krishan Singh (Camera Assistant) Cameraman
Ananth Kumar Music
Elaine Wong/Elicia Wee Account Manager
Zainan Sulong Director Of Photography
Art Director: Wong Voon Leong Other Credits
Links
Entry URL