RANSOM

TitleRANSOM
ClientMUANG THAI LIFE ASSURANCE
Product / ServiceMUENG THAI LIFE INSURANCE
CategoryA12. Financial Products & Services
EntrantTBWA\THAILAND Bangkok, THAILAND
Entrant Company TBWA\THAILAND Bangkok, THAILAND
Advertising Agency TBWA\THAILAND Bangkok, THAILAND
Production Company PHENOMENA Bangkok, THAILAND

Brief Explanation

The concern for 40 to 65 years-old target audience is not having enough money for medical treatment to battle against deadly diseases which are extremely costly. It is like their lives are taken as hostage, and failure to pay for treatment means death. Hence, this insurance plan is a weapon that enables people in this age group to successfully fight against the expenses of these deadly diseases.

Credits

Name Position
Rit Prompicharn Executive Creative Director
Sorasak Songnapawuttikul Copywriter
Nattakorn Smintarapunya/Yuwarat Surattanasathitkul Art Director
Sumittra Srisuparat Agency Producer
Ramon Pata Producer
Ketchai Prapornsilp Director
Pongsatorn Kosolphothisup Editor
Oriental Post Music Post Production
Terdsuk Junphan Music
Taweesak Khumpati Director Of Photography
This Is It Editing Company
Cine Digital Other Credits